Your clients pay you for your expertise.
We’ll help you use it to create new ones.
At Email for Experts, we help specialized consulting firms create more high-value clients with email-based, expertise-driven marketing.
We optimize, automate, and scale Valence Electrical Training Services’ online platform
- Increase the qualified prospects generated from their website from 16 per month to 106 per month
- Free up more of his time to deliver high-ticket training seminars, and create new products
- Automate his marketing to the point where he could take a few weeks off to go camping and come back to subscribers, sales, and a full pipeline
We help Your Financial Pharmacist build a powerful inbound email marketing engine
After spending three years building a well-positioned, niche service business, the team at YFP was ready to upgrade their marketing and accelerate their growth. While working together, we were able to:
- Build an authentic inbound email marketing system that welcomes, nurtures, and solicits feedback from their new subscribers based on their behavior and expressed interests
- Rebrand and position their core service so that it aligns with their core value proposition and maps directly to the aspirations of their target prospects
- Generate 113+ calls with high-value service prospects and accelerate the process of building out their financial planning team as a result of the demand
We amplify and leverage Small Batch Standard’s unique industry expertise
Small Batch Standard had spent the better part of a decade carving out their expertise in a niche most would be jealous of: craft breweries. But Chris knew they had untapped (pun intended) potential to land more clients, at higher prices, and continue to scale out the team. We’ve helped them:
- Double the number of inbound discovery calls generated through their website, of which a significant portion close into new engagements
- Generate 100+ new qualified prospects with authentic, content-based outreach through LinkedIn, cold email, and targeted SEO
- Build out a back-end content platform and email promotion strategy which we've used to convert 10% of their subscribers into customers
consulting, marketing, and lead generation
Insights
How patient are you really?
How patient is patient, you ask? At 6:49 in this video, Ryan Serhant describes a pretty remarkable scenario: Nine years pursuing the same client. Without …
The canvas strategy
Quote of the day: Be lesser, do more. Imagine if for every person you met, you thought of some way to help them, something you …
Research
The lead gen transparency problem
Last week I sent over the first two findings from the CLG study to kick off the discussion with some details on the problem we’re …
Marketing questions are business questions
If there’s one thing this research endeavor has taught me so far, it’s that good answers to lead generation and marketing questions are actually answers …
Principles
Principle: Meet them where the value lies
From a recent client conversation: “A client referral is a slam dunk… but new prospects drag out forever.” You didn’t say that, but you very …
Principle: Begin with the end in mind
Some people are allergic to anything that gives off the slightest whiff of corporate fluff or “self-help.” I’m not one of those people. If there’s …
If you’re ready to explore
whether this type of expertise-driven marketing is right for your firm
Then we should set up a short discovery call if…
- Your firm is specialized enough to win new business without relying solely on the charisma, energy, or network of your principal (or whoever else is responsible for generating opportunities).
- You have a point of view and something meaningful to say that differentiates your firm in the market and resonates with the decision makers that you'd like to reach.
- You're willing to invest some time to complete our pre-call questionnaire and then spend 30 minutes on a call to determine if we'd be a fit to work together.