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Starting small

Quote of the day: Starting small puts 100 percent of your energy on actually solving real problems for real people. It gives you a stronger foundation to grow from. It eliminates the friction of big infrastructure and gets right to the point. And it will let you change your plan in an instant, as you’re …

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My lucky break (on a podcast)

Philip Morgan and Liston Witherill have found a way to accomplish something miraculous. They regularly go “offline” to record a podcast (titled Offline of course), and somehow manage to get said podcast “online” through… Quantum entanglement? Speaking of the laws of physics. They were kind enough to grant me access to their offline cabal to …

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On the shoulders of giants

Quote of the day: ‘If I have seen farther, it is by standing on the shoulders of giants,’ wrote Isaac Newton in a letter to Robert Hooke in 1676. Although Newton was referring to his discoveries in optics rather than his more important work on gravity and the laws of motion, it is an apt …

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Rebalancing your lead gen portfolio

There’s another distinction to be made via the lead generation methodologies we’ve been exploring. And that’s one of risk versus return (very much similar to how one might think of an investment portfolio). Simply put: we want to maximize return while minimizing risk. And not just the risk of any one particular campaign or strategic …

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Turning pro means…

Deciding to adopt the habits of a professional. In marketing (and in life) this means: Endless OODA loops. Not getting comfortable. Not relying on Chance I: Blind luck. A “this might work” attitude. Matching patterns but not reasoning by analogy. Still sending an email even though it’s 5:05pm Central on a Friday. But really, this …

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