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How to launch a newsletter (Part 1)

Waste Consultants helps companies reduce and manage waste disposal and recycling expenses. In fact, they’re so good at helping businesses with this (less than desirable) task, that they operate on a pure performance basis. This likely means that embedded in their service is a deep level of expertise on the subject at hand. Which is …

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An email program feedback loop (a.k.a. how you know it’s working)

So yesterday… (Okay two days ago, but c’monnnn who’s counting really?) We explored how we can construct a feedback loop for our hypothetical weight loss objective. Today let’s extend that analogy to something we’re interested in that doesn’t involve giving up pizza and being unwittingly forced into an unpleasant exercise routine: Instead, we’ll be… Launching …

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how its working weight feedback

How do you know if it’s working?

In response to my scale checking email on Monday, a fellow list member and firm owner (who chose to remain anonymous) provided this insightful reply: “This message, however, doesn’t help you know at what point your diet plan is or isn’t working. It’s possible to ‘check the scale’ daily for months or years and not …

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scale checking

Don’t check the scale

About a week ago I threw out an impromptu list of mistakes that often derail new lead gen projects. One of them was: A lack of patience for seeing it through and objectively analyzing the result, regardless of whether or not it seems like it’s initially working. Now you may set out with this in …

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