As soon as the comments started rolling in I was like ‘Oh shit, how am I going to fulfill this?’ Ahhh, this is not a problem I wanted to have. And it ate up a whole week for me… and it’s not a week that I wanted to spend doing this.
I did get a client from it… one client. One very short-term client.”
Hmm… not exactly the game-changer one would expect from 1,783 comments from seemingly relevant members of your target audience.
And even if it was, how do you plan for that?
“Catch lightning in a bottle” isn’t exactly an actionable quarterly objective.
Seth Godin shares some wisdom on the same sentiment:
I, like many engineering types, am notorious for falling victim to this type of thinking, especially early on in my career… spending an ungodly amount of time and effort trying to both engineer and time the tidal wave that’s going to carry you miles ahead in an instant.
But if instead (talking to you, early 20’s Tom), in all of that time you spent trying to “crack the code” you committed yourself to day-by-day brick building, you’d probably have a pretty sweet house by now…
And maybe a lucky fell swoop or two to boot.