The lead gen race to the bottom


As I was mulling over my aspirational “call to arms” yesterday

I decided against it.

It seems like a whole lot of work.

And besides, I came across something way easier:

lead gen race cleverly

Dream clients?

Positive responses?

Scale leads on “Linked” for only $99!?

But wait…

What’s this?

An InMail??

Must be important!

Forget this Cleverly offer.

Why in the world would I scale my leads on Linked for $99, when I can get…

Discounted LinkedIn leads PLUS “thousands of dollars in data daily” as a bonus!


lead gen race inmail

Boy, am I feeling facetious this morning or what?

Okay, I’m done.

Got it out of my system.

All joking aside, this is why the phrase “lead generation” makes us all cringe (and why folks I get the chance to chat with on LinkedIn regularly thank me for being a real person despite running a marketing business).

And it’s the prime example of what Mr. Godin refers to as a race to the bottom.

“…the problem with the race to the bottom is that you might win.

You might make a few more bucks for now, but not for long and not with pride. Someone will always find a way to be cheaper or more brutal than you.

The race to the top makes more sense to me. The race to the top is focused on design and respect and dignity and guts and innovation and sustainability and yes, generosity when it might be easier to be selfish. It’s also risky, filled with difficult technical and emotional hurdles, and requires patience and effort and insight. The race to the top is the long-term path with the desirable outcome.

Sign me up.”

Alright, Seth. You convinced me.

I’ll get back to it 🙂

Happy Friday.

P.S. Just for fun, I took a peek into my spam folder.

My favorite subject line’s gotta be the classic, “Re: A follow up email??” although I do like the straight shooter who sent me: “SEO…!!!”

It’s a tough call.

lead gen race spam

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