Who do you look up to?

Alright, I admit.

I’ve led us into the tactical weeds as of late.

look up to tactical

Sometimes you gotta dig into the nitty-gritty, but it can certainly get exhausting.

So for the next few weeks, I want to zoom out a bit.

look up to strategic

Well, actually more than just a bit.

Because I want to explore more of the big picture than just the strategies best suited to our narrow area of focus.

look up to mission

And that means some research.

I hinted at this before, but there’s one question that’s been pulling at me for a good while now and it’s this:

How do best-in-class, specialized consulting firms approach and execute marketing and lead generation?

More specifically, those firms that:

  • Are clearly positioned to serve a specific market and/or solve a specific type of problem (i.e. you know exactly who they’re “for”)
  • Have a headcount less than 50 people
  • Are profitable and growing

This is where I ask for your help.

What firm(s) do you look up to who you think are “killing it” in this way (marketing, lead generation, thriving as a business overall)?

And are there any resources, publications, conferences, etc. you would recommend I look into in order to learn more about this?

This isn’t one of those thought-provoking, semi-rhetorical questions I typically throw out at the end of most of these emails.

So if you do have even an inkling of an answer to this question, I’d be greatly appreciative if you could email me at tom@emailforexperts.com and send me off to the corners of the internet like a bloodhound who just picked up a scent trail.

Thanks a bunch and have a great weekend.

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