Custom (Yet Scalable) Market Research Outreach: The Details, Part 2

Okay, here’s Part 2 of the dive-into-the-weeds details of the research outreach email campaign I’m sending.

Yesterday’s Part 1 video covered cohort setup (how I selected, cleaned, and organized the first group of prospects).

Today’s video covers:

  • How I’ve built out the email campaign within Prospect.io
  • An explanation of how I’ve structured the follow-ups (content, customization, frequency, timing) and why they’re important
  • What the campaign looks like when implemented within a Gmail inbox and the dynamics of why the receiver might open and respond

Here we go:

And yes, this one is actually readable.

P.S. I have my first interview from this outreach scheduled later today 🙂

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