Okay, here’s Part 2 of the dive-into-the-weeds details of the research outreach email campaign I’m sending.
Yesterday’s Part 1 video covered cohort setup (how I selected, cleaned, and organized the first group of prospects).
Today’s video covers:
- How I’ve built out the email campaign within Prospect.io
- An explanation of how I’ve structured the follow-ups (content, customization, frequency, timing) and why they’re important
- What the campaign looks like when implemented within a Gmail inbox and the dynamics of why the receiver might open and respond
Here we go:
And yes, this one is actually readable.
P.S. I have my first interview from this outreach scheduled later today 🙂