Well, I guess Gary Vaynerchuk was generous enough to spend the time to read my last email…
Time travel back to the conference he was speaking at…
And clarify some of the marketing performance measurement difficulties I was attempting to outline and solve.
Here’s what he had to say:
Both are functions accountable for the same objective (generate clients).
But the context in which you measure their respective performance is a big determining factor that ultimately impacts the success or failure of the overall program.
Question for you: If you do measure your marketing and sales performance, how do you do it?
Would love to hear from you.
Just shoot me an email at firstname.lastname@example.org.