The Consulting Lead Gen Study

We’re working on a research project aimed at highlighting how consulting firms acquire new clients. It’ll be a publicly available resource we’ll provide back to the market.

The Goal: Develop an applicable understanding of how consulting firms of various sizes (by headcount) and levels of specialization acquire new clients, and whether what they’re doing for marketing and lead generation is working (or not).

Why: To help principals and firms better navigate their lead generation decisions. To deepen our expertise so that we can better advise clients and prospects.

What: We’ll publish a V1 report that establishes a “lay of the land” and highlights interesting and useful patterns extracted from interviews with principals and founders.

When: By mid October 2019.

Status: Guidebook Version 0.2 is currently with the designer being formatted.


If you run a consulting firm and are willing to contribute 5 minutes of your time, we’d love to include your insights. 

Your answers will inform the study, but will be kept 100% anonymous unless otherwise noted. (If you’d like us to feature your firm, we’d be happy to. There’s a spot to indicate that.)

Survey participants will also receive an early version of the results and Version 1 report.


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