Survey-first market research (a CLG Study update)

It’s been a few weeks since the last Consulting Lead Gen Study research methodology update…

And I’ve made a few changes. Primarily:

  • I’ve switched over to survey-first LinkedIn outreach (which has been helpful now that I have a fairly standardized set of questions to answer).
  • I’m using those surveys to filter for ideal follow-up interview candidates.
  • I’m taking the transcripts from those calls to “flavor” the survey data with the nitty-gritty nuance that I think is ultimately far more important and useful.

Here’s a video update on what that looks like:

P.S. Shout out to Liston Witherill on the mic recommendation, which has me sounding less like a garbled aqua-creature and more like a real human.

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