It’s been a few weeks since the last Consulting Lead Gen Study research methodology update…
And I’ve made a few changes. Primarily:
- I’ve switched over to survey-first LinkedIn outreach (which has been helpful now that I have a fairly standardized set of questions to answer).
- I’m using those surveys to filter for ideal follow-up interview candidates.
- I’m taking the transcripts from those calls to “flavor” the survey data with the nitty-gritty nuance that I think is ultimately far more important and useful.
Here’s a video update on what that looks like: