Joe Lynch is a specialist.
I like specialists 🙂
Especially specialists with 3-word domain names (okay his is four… but I’ll overlook “the” for the moment).
Joe runs The Logistics of Logistics, and he helps transportation and logistics salespeople sell more services.
And he recently had me on his podcast of the same name.
I had a great time chatting with Joe, if nothing else to commiserate about our shared experience in the monolith that is the automotive industry…
But we did get around to talking email marketing with a more specific sales and prospecting bent.
A few things we covered:
[05:59] How to build credibility with a new prospect without pitching
[14:20] How to avoid being “that person” and send cold email that doesn’t feel spammy
[20:29] Why generalists struggle with email marketing (and why specialization works so well)
[23:27] How should we think about email ROI?
[29:08] Why “traditional” inbound approaches (PPC, SEO, etc.) are rarely appropriate (at least initially) for small B2B organizations… and what to do instead
It’s a different angle on the problem you might find valuable.
And do email me at firstname.lastname@example.org and let me know if there’s anything we discussed you’d like me to explore in more detail.