The new safety zone

Quote of the day:

There’s still a safety zone, but it’s not in a place that feels comfortable to you. The new safety zone is the place where art and innovation and destruction and rebirth happen. The new safety zone is the never-ending creation of ever-deeper personal connection…

If you become someone who is uncomfortable unless she is creating change, restless if things are standing still, and disappointed if you haven’t failed recently, you’ve figured out how to become comfortable with the behaviors most likely to make you safe going forward.

~ Seth Godin, The Icarus Deception

This is equally true in how you communicate what you do to your market.

The longer you hang out on the sidelines, where no one can see you and your work, your opinions, and your contribution to the small sliver of the market you know how to really move the ball forward for…

…planning that perfect campaign to launch, or waiting until you have some breathing room to start “marketing” so that you don’t have to work your network so hard to squeeze out new opportunities…

…the less “safe” you are.

As the tried and true channels become more and more crowded, the inverse of the standard becomes the way forward.

Vulnerability creates strength.

Publishing raw, early, and often creates authority.

Openly questioning your thought process creates the trust that you actually know what you’re talking about.

Unsafe is safe.

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