Who knew Bill Gates was an email marketer?
Principle: Validate before you automate
And as it turns out, Mr. Gates knows a thing or two about marketing automation… so I’ll turn it over to him to hammer this one home:
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
Don’t magnify your inefficiencies 🙂